HABA Squalane Oil
HABA stands for “Health Aid Beauty Aid”, which means HABA is dedicated to helping you maximize the natural healing power of your skin and health, by providing only the essentials the skin needs and never beyond.
Role:
Social Media Management, Content Creation, Visual Design
Tools:
Adobe Photoshop, Adobe Illustrator
Objectives
- Maximizing the number of conversions (CVs) throughout the campaign period.
- Improving Ad Banner CTR before the campaign season starts to increase followers.
Outcomes
- Maximizing Conversions (CVs) During the Campaign Period.
- Total Conversions Achieved: 1,818 CVs over 3 months (average of 606 CVs per month)
- Regular Period: Monthly average of 234 CVs
- Improving Ad Banner CTR to Boost Followers Before the Campaign
- CTR Improvement: 176% increase
- Details: CTR rose from 9.56% to 16.86% within 3 months
User Flow
When users visit the landing page (LP) and attempt to leave, a popup banner appears. By tapping the banner, they are redirected to the LINE top page, where they can follow the account.
*LINE is the most popular social media app in Japan.
Strategy
Improving Ad Banner CTR
- Verified through A/B Testing
- Created multiple banners by adjusting visual designs and copywriting to align with user emotions.
Sending Promotion DM
- Create banners to evoke the exclusive lavender scent.
- Highlight “limited quantity” and “ending soon” to grab users’ attention.
